Description

Publicity services are specifically designed to build or enhance your reputation through editorial coverage. In order to do this, we analyze your strengths, find and develop positive messages with your input and then deliver those messages to the media so that they generate positive stories about you. The result is increased name recognition and reputation.

The process consists of these steps:
• Developing preliminary key messages and media targets based on the WHLC PlayBook
• A one-hour meeting with you to discuss these preliminary key messages and media targets
• Developing the final key message and media targets document, subject to your review and approval
• Crafting our “pitch” about you to the media, subject to your review and approval
• Distributing our “pitch” to the media
• Following up with media
• Developing a point of view article or opinion piece, written from your perspective in journalism style, subject to your review and approval

The intended outcomes are:
• Two articles placed with the media or
• Two quotations in the media